Twitter rebrands as ‘X’, losing Elon Musk’s iconic bird logo

According to Musk, the decision to change the logo to “X” was driven by the desire to symbolize the individuality found in our imperfections.

Following Elon Musk’s ownership takeover of the social media platform, Twitter has undergone an official rebranding to “X,” accompanied by the replacement of its iconic bird logo on Monday, signifying a significant and recent transformation.

As of early Monday, the website remained active, and there were no apparent changes to the branding on the app version of the platform.

The world-renowned bird logo of Twitter underwent a transformation, becoming an “X.” Elon Musk shared a brief video of a flickering “X” on early Sunday. In a Twitter Spaces audio chat, when asked if the logo would change, he responded with a “yes,” mentioning that they were removing the Twitter logo from the building using blow torches.

On Monday morning, Elon Musk tweeted an image showcasing the X branding projected across Twitter’s headquarters.

On Sunday, Musk tweeted about the rationale behind changing the logo to “X,” stating that it symbolizes the uniqueness found in our imperfections. He also mentioned that the Twitter brand would soon bid farewell, and eventually, all references to birds would be gradually phased out.

By Sunday afternoon, was redirecting to the platform previously known as Twitter. Musk had regained ownership of the domain in 2017 after it was given up during PayPal’s merger.

The transition from bird imagery to an “X” marks the most significant change since Musk’s acquisition of Twitter for $44 billion last year.

In April, Musk changed the company’s name from Twitter Inc. to X Corp.

The social media company recently disclosed that it will be restricting the number of daily direct messages unverified users can send. This measure is aimed at reducing spam on the platform.

The change regarding the limitation on daily direct messages for unverified users took effect on Friday, as stated in the help center message. To increase the number of allowed daily messages, users are required to subscribe to the service that was introduced last year.

The recent updates are introduced amidst ongoing competition with Meta’s new app, Threads, which was launched earlier this month.

Twitter CEO Linda Yaccarino expressed in a series of posts that the rebranding marks the beginning of a strategic effort to steer the app into new directions. Prior to her role at Twitter, she served as the head of ad sales for NBCUniversal, the parent company of NBC News.

In her posts, Linda Yaccarino stated that “X” represents the future of limitless interactivity, focusing on audio, video, messaging, and payment/banking services. This transformation aims to establish a worldwide marketplace for ideas, goods, services, and opportunities. With the aid of AI, “X” will connect people in ways that are only just starting to be envisioned.

Since acquiring Twitter last year, Musk has hinted at his plans to expand the platform into a larger app, envisioning it as an “everything app” comparable to WeChat’s extensive functionalities in China.

These changes signify the conclusion of one of the most recognizable brands during the social media boom. The blue Twitter bird had become an iconic symbol, highly valued by the company in the past.

The company emphasized the significance of its logo as its most recognizable asset in a branding page that remained accessible as of Monday morning. They expressed their commitment to safeguarding its integrity and value.

The source of the new logo’s design remains undisclosed, but online speculations have arisen due to its resemblance to a Unicode character. Unicode is a digital letter standard managed by the nonprofit organization known as The Unicode Consortium, responsible for overseeing emojis as well.

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