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Facebook Facial Recognition Wants to Manage Your Identity

Facebook Facial Recognition Wants to Manage Your Identityā€¯

And just in time for alcohol-laden holiday parties, you can also be notified if someone in your friend network has posted a compromising picture of you without explicitly tagging you.

The new features are being rolled out on Facebook everywhere except Canada and the European Union, where face-recognition technology is not employed, Mr. Candela said.

In its newest feature, announced on Tuesday, social media giant Facebook disclosed that it can now let you know when a photo of you has been posted - even if you don't get tagged in the photo.

Facebook also says the optional service being introduced in many countries will help stop "catfishing" - where people pretend to be someone else online - identity theft and fraud.

He said the new feature give users more control by informing them when their photo has been posted.

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Facebook users will be able to tag themselves in images posted elsewhere in the social network, or express concerns about pictures to people who post them, according to Mr. Candela. We're doing this to prevent people from impersonating others on Facebook. Our technology analyzes the pixels in photos you're already tagged in and generates a string of numbers we call a template.

In a Facebook "newsroom" post entitled "Hard Questions: Should I Be Afraid of Face Recognition Technology", Deputy Chief Privacy Officer Rob Sherman compares the new tech to Kodak cameras in 1888. If users don't want a drunken karaoke picture of themselves online, for example, they can not delete the photos posted online.

Facebook had launched an automatic alt-text tool two years ago, which describes photos to people with vision loss. When enabled, notifications appear in your account when Facebook thinks it spotted you in a photo. We designed this as an on/off switch because people gave us feedback that they prefer a simpler control than having to decide for every single feature using face recognition technology. He said if Facebook's system did not have high confidence in its identification of someone in a photo, it would leave them untagged.

Facebook is also facing a lawsuit claiming that its face recognition technology violates a law in IL called the Biometric Information Privacy Act.



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