Tech

Apple TV Adds Amazon Prime Video

Apple TV Adds Amazon Prime Videoā€¯

And now, if consumers want to get the best of streaming from the top two providers - Netflix and Amazon - along with the world's most popular video network, YouTube - their two best options are Roku on the low end and the pricey Apple TV.

The new app, first announced back in June, is a full endorsement of Apple's platform, supporting 4K HDR video and unique tvOS features like Siri search and TV app aggregation.

The online video giant says that integration with the Apple TV app, will mean that Prime Video members will be able to stream award-winning and critically-acclaimed titles including Amazon Original Movies, Prime Originals and Hollywood blockbusters and TV series and over 140 Channel subscriptions in the United States and 95 in the UK, Germany and Austria.

According to Archer, while the Amazon Prime Video app has excellent video quality, the app appears to be only outputting audio in PCM stereo. Most of the tech companies that manufacture these devices provide their own streaming services, which had intensified the competition.

Why such good news for Apple TV owners, and such bad news for Fire TV and Chromecast owners? Amazon on its part is trying to sort things out with Google.

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A source that has personal knowledge of the matter revealed basically what pushed Google to pull YouTube from Amazon devices is the fact that Amazon opted to promote a technically hacked version of the site instead of reaching out to them in an effort to ultimately sort this out.

By comparison, Apple isn't as much of a threat to either company. Apple TV is no longer an overpriced, under-featured alternative to the Chromecast Ultra, but a viable choice for anyone looking to expand into 4K and make the most of their existing hardware.

Quite what headway has actually been made in Amazon and Apple's long-running dispute over "business terms" isn't clear. Now, Apple TV app users can watch Amazon Prime video shows like "The Marvelous Mrs. Maisel", and movies such as "The Big Sick".

Now everyone can take a deep breath and relax: Amazon Prime Video is only a button click away on your Apple TV device. And if you can't, then we don't want to sell it to our customers, because they're going to be buying it thinking they can watch Prime Video and then they're going to be disappointed. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin.



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