Tech

Snapchat's new Context Cards give users less reason to search

Snapchat's new Context Cards give users less reason to search”

Now Snapchat wants to share more info about that location - like how far away it is, or what kind of food served there - with other users on the app. Finding what you're looking for might now be as easy as swiping up with Context Cards, which "display information about the Snap you're viewing", the Snap team wrote in a Tuesday blog post. Initial partners include: Foursquare, Uber, Lyft, OpenTable, TripAdvisor, Resy, Michelin's reservation service Booktable, and goop, which provides info from its city guides.

Snaps included in Context Cards are those that have been tagged with Snapchat's venue-specific geofilters or any post that has been submitted to the Our Story section.

The Context Cards displayed vary depending on the type of venue and the details available about the location.

The Context Cards will always show you have most relevant information first.

By introducing more search features, Snapchat hopes to give its users more reason to stay on the app while also enabling more opportunities for ads - though that's not the case with Context Cards as of now. For a peek at how Context Cards work, check out the video below.

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'Billions of Snaps created each day on Snapchat power products like stories, search, snap map and now, context cards.

Snap said many locations will also have Stories integrated into their Context Cards.

Additional cards may contain reviews, hours of operation, phone numbers and links to hail a ride or book a reservation.

Its launch marks an enormous shift for Snapchat, which is becoming much more like a full-blown social network that's plugged into lots of different services, rather than the camera app it regularly claims to be.



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