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Bruce Springsteen Extends Broadway Run; Initial Dates Sold Out In A Day

Bruce Springsteen Extends Broadway Run; Initial Dates Sold Out In A Day”

Tickets will be available for purchase 10 a.m.

Springsteen says he will be performing songs from his career, interspersed with readings from his best-selling memoir "Born to Run".

The initial run sold out after going on sale this morning.

-You can register to purchase new tickets through Ticketmaster's #VerifedFan Onsale, a system created to thwart ticket bots and brokers.

Under the plan, recently embraced as well by Taylor Swift, fans need to sign up in advance for a code to buy tickets.

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Ticketmaster announced that "Springsteen on Broadway", an intimate stage experience that launches in October and features the rock legend performing solo, will be extending for 10 additional weeks. "Generally, when you see a insane price like this, it only stays up for a few hours".

Ticketmaster did not immediately return Fortune's request for comment.

Originally scheduled to close in November, the show was extended through February after the original block of tickets sold out in a matter of minutes Wednesday.

Those who registered will be selected randomly to receive text messages with offer codes several hours before tickets go on sale. However, the program does level the playing field in that a fan is up against another fan (or at least a real person) instead of a bot.

"A growing problem that we fight against daily is a practice called "Speculative Listing" (Spec Listing) or 'Speculative Tickets", reads a statement from Ticketmaster. They are betting (or speculating) that they will be able to get tickets and then resell them to fans. This is not only wrong, it's unfair.



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