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Apple TV 4K Delivers 4K HDR, Free Upgrades to Your Movies

Apple TV 4K Delivers 4K HDR, Free Upgrades to Your Movies”

The new device will feature the powerful six-core A10X Fusion chip, 3GB of RAM and, most importantly, will have support for 4K HDR content.

The announcement came today during Apple's special event held at the Steve Jobs theater in Cupertino, CA, along with the unveiling of the new Apple TV 4K.

Apple will launch pre-orders for the Apple TV 4K from 15 September, with the first devices shipping from 22 September. For $179, you can buy one with 32GB of onboard storage, while $199 will get you 64GB of internal storage.

It runs on latest version of tvOS. Apple will be offering all 4K movies at the same price as HD movies on Apple TV 4K.

The merging of on-demand and live TV through over-the-top boxes like Apple TV appear to be the future, and updated hardware is another chance for Apple to push forward.

At $US179, it will still be at a premium price relative to competitors, each of which already has models supporting 4K and HDR.

These HDR standards include HDR10 and DolbyVision, but Troughton-Smith also highlighted the fact that 4K can be delivered in standard dynamic range (SDR) as well. Movies you bought in HD will be upgraded for free to 4K.

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The 4k content will be pricey though.

Apple and its content providers are working to provide 4K across the platform to all the popular Apple TV applications, like Netflix, HBOGo and Hulu.

The Apple TV 4K comes with two major enhancements over its predecessor: It has 4K picture quality and comes with Dolby 4K HDR.

The user interface has been remade in 4K, ensuring it is sharp and crisp for TVs with support for Ultra HD. With more memory and power, Apple is more likely to be limited by its deal-making rather than its devices. Apple also previewed deeper integration of live television, allowing users to navigate between live news and sports streams via the company's new TV app.

Cue also revealed that the Apple TV app, now only available in the United States is to begin to roll out in other markets. These titles will be available from the TV app, Cue said.

To show off new set-top, Apple played a clip from Sony and Marvel Studios' "Spider-Man: Homecoming" in 4K, which Cue said will be coming to the iTunes Store in a few weeks.



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