Trump Hotels targets middle America with new brands

Trump Hotels targets middle America with new brands”

The Trump Organization is calling the new mid-market chain "American Idea" and said it will start with three hotels in Mississippi.

President Trump's sons Don Jr. and Eric appeared on ABC's "Good Morning America" to discuss their view of their father's presidency, and the media's continued focus on the "Russia story" which Eric describes as "the greatest hoax of all time".

The Trump company announced the new venture while still constructing the first of its "Scion" hotel chain, which is expected to open four-star locations in smaller American cities that typically could not support a luxury Trump property.

The SCION property, owned by Chawla Pointe, will be a multi-faceted hospitality campus which will include approximately 100 rooms, suites and extended stay accommodations; a 6,000 square foot spa and fitness center; a 5,000 square foot event hall; two acres of outdoor festival space and multiple entertainment outlets including two full- service restaurants.

'The president of the United States has zero conflicts of interests, ' Eric Trump said.

The Trump Organization had planned a hotel expansion for almost two years and filed for a trademark on the American Idea name in April 2016, Danzinger told the Times. "I'm not surprised that the Trump family would look to opportunities to commercially exploit his political success".

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The Trump organization's business partner in this MS business venture is an Indian-American family that owns Chawla Hotels.

"The Trump name is reserved for the Turnberrys of the world", said Eric Trump, referring to the company's Scotland golf resort. Chawla Hotels now owns 17 hotels. "So that kind of forced me into [saying] we're going to be a domestic brand", said Danziger in an interview with Fast Company.

The first three American Idea hotels will be aimed at business travelers and blues-music tourists, Chawla said.

Danziger said that American Idea brand would seek to capture the history and heritage of small towns by using local artifacts and materials. The new line of hotels, which will target younger clients, was unveiled last September. Their family has managed each one of their hotels for over 30 years but they have chosen us to manage SCION at West End.

"While others may choose to announce when they're in LOI [letter of intent] stage or when it came to them in a dream, we chose to do it when it is completely executed, financed and approved in a process that the Trump Organization specifically goes through".

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